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The White House has officially launched the Cyber Trust Mark program, a new initiative aimed at enhancing the cybersecurity of consumer devices. This labeling scheme, similar to the Energy Star label, will inform consumers that household products, such as smart appliances and home security cameras, meet specific government-vetted cybersecurity standards. The program, developed in coordination with the National Institute of Standards and Technology (NIST) and the Federal Communications Commission (FCC), seeks to give consumers more confidence in the security of the connected devices they bring into their homes. The program aims to address growing concerns about cyber vulnerabilities in the Internet of Things (IoT).

The Cyber Trust Mark program has seen the selection of UL Solutions as the lead administrator and a further ten firms as deputy administrators. Major retailers like Amazon and Best Buy have pledged to assist in educating consumers about the label and where to locate it on devices. The mark itself features a shield symbol and will appear in various colors depending on the product design. Officials anticipate that labeled products will be available on store shelves by 2025, thus encouraging manufacturers to prioritize cybersecurity in their product development and empowering consumers to make more informed purchasing choices.

ImgSrc: www.whitehouse.gov

References:

• Malware Analysis, News and Indicators - Latest topics - White House unveils Cyber Trust Mark program for consumer devices - 6d
• www.nextgov.com - White House unveils cyber trust mark program for consumer devices - 6d
• www.theverge.com - US Cyber Trust Mark launches as the Energy Star of smart home security - 6d
• www.whitehouse.gov - White House Launches “U.S. Cyber Trust Mark”, Providing American Consumers an Easy Label to See if Connected Devices are Cybersecure - 6d
• www.nbcnews.com - U.S. to roll out 'Cyber Trust Mark' label on secure devices starting this year - 6d
• oodaloop.com - FCC Launches ‘Cyber Trust Mark’ for IoT Devices to Certify Security Compliance - 5d
• www.bleepingcomputer.com - US govt launches cybersecurity safety label for smart devices - 5d
• @patrickcmiller - US government set to launch its Cyber Trust Mark cybersecurity labeling program for internet-connected devices in 2025 - 4d
• @thenewoil - US government set to launch its Cyber Trust Mark labeling program for internet-connected devices in 2025 - 4d
• techcrunch.com - US government set to launch its Cyber Trust Mark cybersecurity labeling program for internet-connected devices in 2025 - 4d
• OODAloop - FCC Launches ‘Cyber Trust Mark’ for IoT Devices to Certify Security Compliance - 3d

Classification:

• HashTags: CyberTrustMark IoTsecurity WhiteHouse
• Company: Multiple
• Target: IoT devices
• Product: IoT Devices
• Feature: cybersecurity standards
• Type: ProductUpdate
• Severity: Informative