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Gravy Analytics is facing a new lawsuit following a data breach that allegedly compromised the location data of tens of millions of smartphones. This marks the fourth lawsuit against the company since January 2025, accusing them of failing to adequately protect personal data. The information, which includes precise coordinates harvested from installed apps, is feared to have been stolen from the analytics firm's AWS S3 storage buckets.

A complaint filed in federal court in northern California alleges that a massive archive containing the geo-locations of people's phones has been compromised. Gravy Analytics confirmed a data security breach occurred, which was discovered on January 4, 2025. The FTC previously banned Gravy Analytics and its subsidiary Venntel from selling sensitive location data in December 2024, and this latest breach only raises additional concern about data privacy.


References :

• ciso2ciso.com: Coordinates of millions of smartphones feared stolen, sparking yet another lawsuit against data broker – Source: go.theregister.com
• The Register: Coordinates of millions of smartphones feared stolen, sparking yet another lawsuit against data broker Fourth time’s the harm? Gravy Analytics has been sued yet again for allegedly failing to safeguard its vast stores of personal data, which are now feared stolen. And by personal data we mean information including the locations of tens of millions of smartphones, coordinates of whi…
• go.theregister.com: Coordinates of millions of smartphones feared stolen, sparking yet another lawsuit against data broker
• ciso2ciso.com: Coordinates of millions of smartphones feared stolen, sparking yet another lawsuit against data broker – Source: go.theregister.com
• Pyrzout :vm:: Coordinates of millions of smartphones feared stolen, sparking yet another lawsuit against data broker
• The Register - Security: Coordinates of millions of smartphones feared stolen, sparking yet another lawsuit against data broker

Classification:

• HashTags: #DataBreach #Privacy #Geolocation
• Company: Gravy Analytics
• Target: Smartphone Users
• Product: Smartphones
• Feature: Location Data
• Type: DataBreach
• Severity: Major