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Adidas has confirmed a data breach impacting customer data via a third-party customer service provider. According to Adidas, the compromised data primarily consists of contact information of customers who had previously contacted their customer service help desk. The company assures that sensitive information like passwords, credit card, or any other payment-related information were not affected in the incident.

Adidas became aware that an unauthorized external party obtained certain consumer data through a third-party customer service provider. Adidas has immediately taken steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts. The company is currently notifying affected customers and is cooperating with data protection authorities and investigators as required by law.

This breach marks the third publicly acknowledged incident involving the sportswear giant’s customer service systems recently. The company is working to clarify the situation, reinforcing the importance of securing third-party providers to prevent them from becoming a gateway for attackers to access target systems. Adidas expressed that they remain fully committed to protecting the privacy and security of their consumers and sincerely regret any inconvenience or concern caused by this incident.

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References :

• cyberinsider.com: Adidas Hit by Third Customer Data Breach Linked to Support Systems
• The Register - Security: Adidas confirms criminals stole data from customer service provider
• The420.in: Adidas Falls Victim to Cyberattack Amid Retail Industry Wave
• BleepingComputer: Adidas warns of data breach after customer service provider hack
• www.it-daily.net: Data leak at Adidas: contact data tapped via third-party providers
• bsky.app: German sportswear giant Adidas disclosed a data breach after attackers hacked a customer service provider and stole some customers' data.
• Graham Cluley: Adidas customers’ personal information at risk after data breach
• hackread.com: Adidas Confirms Cyber Attack, Customer Data Stolen
• hackread.com: Adidas Confirms Cyber Attack, Customer Data Stolen
• www.bleepingcomputer.com: Adidas warns of data breach after customer service provider hack
• Graham Cluley: Adidas customers' personal information at risk after third-party data breach.
• bsky.app: Adidas customers' personal information at risk after third-party data breach.
• techinformed.com: Adidas becomes latest consumer brand to be hit with a cyber breach
• www.techradar.com: Adidas confirms customer data stolen in worrying cyberattack
• www.techdigest.tv: Adidas customer data stolen in latest retail cyber attack
• PCMag UK security: Adidas Confirms Data Breach, Customer Contact Details Exposed
• Rescana: April 2025 Adidas Data Breach: Supply Chain Attack via Third-Party Customer Service Provider
• ComputerWeekly.com: Adidas confirms customer data was accessed during cyber attack

Classification:

• HashTags: #DataBreach #Adidas #CyberSecurity
• Company: Adidas
• Target: Adidas Customers
• Product: Customer Data
• Feature: Data theft
• Type: DataBreach
• Severity: Medium