The Federal Trade Commission (FTC) has mandated that Marriott International and Starwood Hotels implement a series of security enhancements following multiple data breaches that exposed the personal information of over 344 million customers. These breaches, occurring between 2014 and 2018 for Starwood and in 2018 for Marriott, revealed sensitive data including credit card details, passport information and other personal information. The FTC's order requires no less than 13 changes to their cybersecurity measures, emphasizing the critical need for proactive data protection against potential future incidents.
The mandated changes include establishing a comprehensive information security program, implementing a policy to only retain personal information for as long as necessary, and providing a way for U.S. customers to request deletion of personal information linked to their email or loyalty accounts. Marriott is also required to review and restore any stolen loyalty points upon customer request. These measures aim to prevent misrepresentation of how customer data is handled and provide enhanced security against future data breaches. The FTC also noted that the companies must not misrepresent how they collect, maintain, use, delete or disclose consumers’ personal information.