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The White House has launched the Cyber Trust Mark program, a labeling scheme for IoT devices. This program informs consumers that applicable household products meet certain government-vetted cybersecurity standards. The Cyber Trust Mark aims to certify devices’ security, similar to the Energy Star label for energy efficiency. The initiative, coordinated with NIST and FCC, is set to have labeled products on shelves in 2025. This could encourage manufacturers to focus more on cybersecurity, and also help consumers pick safer devices.