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Abstract

Online scams have become a pervasive global threat, causing substantial financial, psychological, and operational harm. Scammers embed psychological techniques (PTs) within reusable operational schemes to scale scam campaigns with minimal adaptation. However, existing studies often analyze PTs as isolated features, overlooking the recurring scam scenarios in which they are systematically deployed. To address this gap, we first conduct a large-scale empirical study to jointly characterize scam scenarios and their associated PTs. Specifically, we develop a data-driven pipeline to derive a hierarchical taxonomy of scam scenarios, consisting of 18 finegrained scenarios grouped into 6 high-level tactics based on their PT profiles. Furthermore, to transfer this scenario-level knowledge to practical defense, we design a conversation-aware scam scenario detection approach for financial-institution customer interactions, enabling timely warning and intervention.